Brand Guidelines

We've created some handy guidelines to help you use our brand and assets without having to negotiate legal agreements for each use.


The GoGuardian visual identity is more than a collection of logos, colors, and typefaces; it represents our personality, our people, and our product. Our identity also represents the core values of our brand, from creating a safe learning environment for students to simplifying technology management for educators. As such, we ask that you respect the use of and show courtesy towards our brand asset library.

The GoGuardian marks include the GoGuardian name, logo, and "Shield" icon, plus any word, phrase, image, or other designation that identifies the source or origin of any of GoGuardian's products.

The GoGuardian visual identity represents our personality, our people, and our product.

Please don't modify the marks, change the colors, or use them in a confusing way, including suggesting sponsorship or endorsement by GoGuardian, or in a way that confuses GoGuardian with another brand (including your own).


The 2-color GoGuardian logo is only to be used on a white background, for either print or web use. Anytime the logo needs to be used on a dark or colored background, use the gray or white monochrome logo. For greater visual impact, the full logo should always have clear space around it equal to the width of a single section of the icon.

GoGuardian home link


The "Shield" icon should always maintain a space around it equal to 200% the size of the box created by the icon. The color version of the icon should only be used against a white background. If the icon needs to appear against a dark or colored background, the gray or white monochrome versions should be used.


The GoGuardian wordmark may be used anytime there is not sufficient room for the full logo to fit visually within a space, or if the Shield icon is already in use in the same area. The wordmark should always maintain a clear space around it equal to the Cap Height of the wordmark.



The full GoGuardian logo and "Shield" icon should maintain outer padding equal to 200% of the height of the box created by the logo or icon.

The full GoGuardian logo should never be used at sizes smaller than 100 pixels wide for digital, and 1.5 inches (38mm) for print.


Brand Colors

Light Blue

HEX #00a5df
PMS 2202c
RGB 0, 165, 223
CMYK 92, 0, 6, 0

Dark Blue

HEX #002f6c
PMS 294c
RGB 0, 47, 108
CMYK 100, 69, 7, 30

Deep Blue

HEX #0f1f36
PMS 296c
RGB 15, 21, 54
CMYK 100, 73, 28, 86

Marine Grey

HEX #d0d3d4
PMS 427c
RGB 208, 211, 212
CMYK 18, 11, 12, 0


HEX #ffffff
PMS White
RGB 255, 255, 255
CMYK 0, 0, 0, 0


We love open source, and we love sans-serif. So when we discovered the Inter font family it was love at first sight. Inter is a sans-serif typeface crafted and designed for computer screens. Inter was designed with an upright stress, and a neutral, yet friendly appearance.

Inter is available in a variety of weights and styles, but we use the variable font version to best leverage all of its forms and nuance.

Regular - 400

Aa Bb Cc

Semi Bold - 600

Aa Bb Cc

Extra Bold - 800

Aa Bb Cc

We ask that you please don't...

GoGuardian home link


By using the GoGuardian marks, you agree to follow these guidelines as well as our Terms of Service and all GoGuardian rules and policies. GoGuardian reserves the right to cancel, modify, or change the permissions in these guidelines at any time at its sole discretion.

To make use of any of our marks in a way not covered by these guidelines, please contact us at and include a visual mockup of intended use. We can usually help you come to a solution that makes everyone happy.