Brand Guidelines

Hi there! We've created some handy guidelines to help you use our brand and assets without having to negotiate legal agreements for each use.

To make use of any of our marks in a way not covered by these guidelines, please contact us at and include a visual mockup of intended use. We can usually help you come to a solution that makes everyone happy.


The GoGuardian visual identity is more than a collection of logos, colors, and typefaces - it represents our personality, our people, and our product. Our identity also represents the core values of our brand, from creating a safe learning environment for students to simplifying technology management for educators. As such, we ask that you respect the use of and show courtesy towards our brand asset library.

Get the logos

Download a .zip file of our assets

Download Brand Assets

The GoGuardian marks include the GoGuardian name, logo, and "Shield" icon, plus any word, phrase, image, or other designation that identifies the source or origin of any of GoGuardian's products.

The GoGuardian visual identity represents our personality, our people, and our product.

Please don't modify the marks, change the colors, or use them in a confusing way, including suggesting sponsorship or endorsement by GoGuardian, or in a way that confuses GoGuardian with another brand (including your own).


The full GoGuardian logo should never be used at sizes smaller than 100 pixels wide for digital, and 1.5 inches (38mm) for print. The "Shield" icon should always maintain a space around it equal to 200% the size of the box created by the icon.

Minimum sizing screen/print

100 pixels wide/1.5 inches (38mm)


We love open source, and we love sans serif, so when we discovered the Open Sans font family it was love at first sight. Open Sans is a humanist sans serif typeface designed by Steve Matteson, Type Director of Ascender Corp, and released in 2011. Open Sans was designed with an upright stress, open forms and a neutral, yet friendly appearance. It was optimized for print, web, and mobile interfaces, and has excellent legibility characteristics in its letterforms, even at smaller sizes. Perfect!

While Open Sans is available in a variety of weights and styles, we rely on white space to enhance legibility and create a visual hierarchy rather than use variants that are italicized or bold.

Open Sans Light

Aa Bb Cc

Open Sans Regular

Aa Bb Cc

Download from Google Fonts

Official Colors

  • Light Blue
    PMS 2202c
    HEX #00A5DF
    RGB 0, 165, 223
    CMYK 92, 0, 6, 0
  • Dark Blue
    PMS 294c
    HEX #002F6C
    RGB 0, 47, 108
    CMYK 100, 69, 7, 30
  • Deep Blue
    PMS 296c
    HEX #0F1F36
    RGB 15, 21, 54
    CMYK 100, 73, 28, 86
  • Gray
    PMS 427c
    HEX #D0D3D4
    RGB 208, 211, 212
    CMYK 7, 3, 5, 8
  • White
    RGB 255, 255, 255
    CMYK 0, 0, 0, 0

We ask that you don't

  • Rotate the logo

  • Change the colors

  • Animate the logo

  • Use any effects

  • Add a dropshadow or outline

  • Don't change the font

  • Don't overprint or obstruct

  • Use on publications without permission


By using the GoGuardian marks, you agree to follow these guidelines as well as our Terms of Service and all GoGuardian rules and policies. GoGuardian reserves the right to cancel, modify, or change the permissions in these guidelines at any time at its sole discretion.

For further information about use of the GoGuardian name and trademarks, please send an email to