Brand Guidelines

Hi there! We've created some handy guidelines to help you use our brand and assets without having to negotiate legal agreements for each use.

Usage

The GoGuardian visual identity is more than a collection of logos, colors, and typefaces - it represents our personality, our people, and our product. Our identity also represents the core values of our brand, from creating a safe learning environment for students to simplifying technology management for educators. As such, we ask that you respect the use of and show courtesy towards our brand asset library.

The GoGuardian marks include the GoGuardian name, logo, and "Shield" icon, plus any word, phrase, image, or other designation that identifies the source or origin of any of GoGuardian's products.

The GoGuardian visual identity represents our personality, our people, and our product.

Please don't modify the marks, change the colors, or use them in a confusing way, including suggesting sponsorship or endorsement by GoGuardian, or in a way that confuses GoGuardian with another brand (including your own).

Get the logos

Download a .zip file of our logos

Download Brand Assets

Logo

The 2-color GoGuardian logo is only to be used on a white background, for either print or web use. Anytime the logo needs to be used on a dark or colored background, use the gray or white monochrome logo. For greater visual impact, the full logo should always have clear space around it equal to the width of a single section of the Shield icon.

Two Color

Reverse

Logomark

The "Shield" icon should always maintain a space around it equal to 200% the size of the box created by the icon. The color version of the icon should only be used against a white background. If the icon needs to appear against a dark or colored background, the gray or white monochrome versions should be used.

Two Color

Reverse

Wordmark

The GoGuardian wordmark may be used anytime there is not sufficient room for the full logo to fit visually within a space, or if the Shield icon is already in use in the same area. The wordmark should always maintain a clear space around it equal to the Cap Height of the wordmark.

One Color

Reverse

Brand Colors

Light Blue

HEX #00A5DF

PMS 2202c

RGB 0, 165, 223

CMYK 92, 0, 6, 0

Dark Blue

HEX #002F6C

PMS 294c

RGB 0, 47, 108

CMYK 100, 69, 7, 30

Deep Blue

HEX #0F1F36

PMS 296c

RGB 15, 21, 54

CMYK 100, 73, 28, 86

Cool Grey

HEX #D0D3D4

PMS 427c

RGB 208, 211, 212

CMYK 56, 46, 44, 10

White

HEX #FFFFFF

PMS White

RGB 255, 255, 255

CMYK 0, 0, 0, 0

Sizing

Full Logo
Shield Logo

The full GoGuardian logo and "Shield" icon should maintain outer padding equal to 200% of the height of the box created by the logo or icon.

Minimum Size

The full GoGuardian logo should never be used at sizes smaller than 100 pixels wide for digital, and 1.5 inches (38mm) for print.

Typography

We love open source, and we love sans serif, so when we discovered the Open Sans font family it was love at first sight. Open Sans is a humanist sans serif typeface designed by Steve Matteson, Type Director of Ascender Corp, and released in 2011.

Open Sans was designed with an upright stress, open forms and a neutral, yet friendly appearance. It was optimized for print, web, and mobile interfaces, and has excellent legibility characteristics in its letterforms, even at smaller sizes. Perfect!

While Open Sans is available in a variety of weights and styles, we rely on white space to enhance legibility and create a visual hierarchy rather than use variants that are italicized or bold.

Download Open Sans from Google Fonts

Open Sans Light - 300

Aa Bb Cc

Open Sans Regular - 400

Ee Ff Gg

We ask that you please don't...

Rotate the logo

Do not rotate

Change the colors

Do not change the colors

Animate the logo

Do not animate

Apply any effects

Do not apply effects

Add a drop shadow or outline

Do not add shadow or outline

Change the font

Do not change the font

Overprint or obstruct

Do not overprint or obstruct

Use on media without permission

Do not use without permission

Guidelines

By using the GoGuardian marks, you agree to follow these guidelines as well as our Terms of Service and all GoGuardian rules and policies. GoGuardian reserves the right to cancel, modify, or change the permissions in these guidelines at any time at its sole discretion.

To make use of any of our marks in a way not covered by these guidelines, please contact us at brand@goguardian.com and include a visual mockup of intended use. We can usually help you come to a solution that makes everyone happy.